Why is communication a key factor in advertising effectiveness

Why Is Communication A Key Factor In Advertising Effectiveness. In 2006 Project Apollo found that 65 of a brands sales lift from advertising came from the creative. By positioning the product or brand correctly the productbrand will be more successful in the market than competitors productsbrands. Effective communication in any form and industry for example healthcare communications is key for a successful campaign. Good creative sold products bad creative didnt.

A team focused on digital marketing for example might track KPIs such as email-marketing click rates the number of Web-site visits or SEO sales conversion rate. Good creative sold products bad creative didnt. They must be skilled enough to encode the messages and consider how the audience usually decodes the message. Make sure you are not jumping to conclusions taking things for granted or making assumptions that were never intended. Effective strategic communication plays a key role in addressing these issues but is difficult and complex. The sender must be aware of his target audience and the kind of responses he wants.

So to grow as a leader and manager you must learn how to be an effective compelling communicator.

Campaign-level KPIs track the impact of individual campaigns. This is one of the most important reasons why businesses should encourage their employees to clearly communicate. The sender must be aware of his target audience and the kind of responses he wants. The model explains the key factors in an effective advertising communication process. Whilst that is a bold statement without proper marketing collateral and communication internally and externally most organisations will struggle to survive. They must be skilled enough to encode the messages and consider how the audience usually decodes the message.