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Sep
Whats Trending Social Media And Its Effects On Organizational Communication. The rise of social media has had significant effects on the strategic communication industry. The Top Social Media Platforms Changing Communication Facebook is seen as the most predominant social media platform and it has the numbers to back it up. Around 3 billion people use social media today which means that 40 of the world uses social media for communication. And lastly the shelf life of an article or story as well as its reach has skyrocketed with the help of social.
Social media also enable marketers to create interactive content for audiences. The excessive use of social media causes the decrease in interpersonal communication. Andreas Kaplan and Michael Haenlein 2010 define. Social media reduced the barriers in communication making it easier for everyone to express their thoughts to the world. With 201 billion monthly users and 88 percent of 18-29 year olds using this platform Facebook should always be a top priority for higher education marketers. Improved brand awareness Social media allows organizations to promote their brand to millions with one click of a button.
The main reason is the fact that social media usage presents a negative impact on the interpersonal communication skills of individuals leading to more introverts.
Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. The Top Social Media Platforms Changing Communication Facebook is seen as the most predominant social media platform and it has the numbers to back it up. Thus companies need to develop new approaches in organizational communication while social media. Social media-sourced information is now more handy making everyone involved and active in society. Almost a quarter of the worlds population is now on Facebook. It is also a reliable way of sending messages and media to specific individuals or groups of individuals without missing the target.