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Means End Chain Model. One is the crystallization of values to the point where they become capable of articulation into goals or valued states. Grafische Darstellung der Theorie. PS-Zahl bei einem Auto funktionalem bzw. Mean end chain theory is a marketing research technique where the researcher generally tries to probe the mind of the customer in order to bring out the nuances of consumer behaviour.
Means-end is a rigorous research method that employs the laddering interviewing technique. The MECCAS model is based on the Means- End theory. A means-end chain is a model that seeks to explain how a product or service selection facilitates the achievement of de-sired end states. Description of Means-End Chain Model. That we as humans may think that we hire a product or service to do a tangible job for us but that there are very important emotional drivers underlying all of it. The Means-end model or MECCAS model provides a framework that allows marketers to use a feedback loop to conduct consumer research and build a brand strategy simultaneously.
In the process viable alternative marketing positions can be created and tested.
Description of Means-End Chain Model. At the bottom of the chain individual products have to be arrayed into product classes to limit the complexity of the choice. It is a combination of both qualitative and quantitative research method to bring out the latent need of the customers. Die Means-End-Chain Theorie stellt grundlegend dar wie ein Produkt mit dem Konsumenten interagiert. In the process viable alternative marketing positions can be created and tested. The Means-end model or MECCAS model provides a framework that allows marketers to use a feedback loop to conduct consumer research and build a brand strategy simultaneously.